This session seeks to critically examine the complex interplay between media, propaganda, and the principles of responsible journalism in a rapidly changing global landscape. Papers are invited on topics including the enduring values of truth and impartiality, the role of media in shaping public thought, behavior, and opinion, and the mechanisms of accountability in a digital age. The participants are encouraged to explore emerging issues such as the “content trap,” where sensationalism overtakes substance, and the tension between ideological commitments and market-driven imperatives. Scholars and practitioners should contribute insights on ethical reporting, media literacy, propaganda strategies, and the future of media studies in fostering a well-informed and discerning society through research papers submitted for this session.